Vynessa Retail Boutique Fitout, Malaysia

_The concept has been created to attract young teenager between 15 – 30 years of age and provide a total customer experience aligned to Vynessa’s rebranding initiatives aimed at regaining their leading status as an iconic Malaysian brand.

_Three critical imperatives for this project have been concentrated – the customers, the brand and the business objectives to design memorable store environments with a distinct Malaysian identity.

_The design solution was to fit in as many products as it could with attractive look, therefore linear design and geometric form were developed to the final stage.

Figure 11.1 – 3D Studio Max Drawing_Retail Shop Front View

Figure 11.2 – Hand Sketch_Initial Idea Sketch

Figure 11.3 – Furniture Layout Plan

Figure 11.4 – Retail Shop Front 1

Figure 11.5 – Retail Shop Front 2